Directing Macbeth act 4 scene 1 Essay

The scene I have chosen to direct is Act Four Scene One. I have selected this scene because I feel it has significance to the rest of the play. The events leading up to this are; Macbeth kills king Duncan of Scotland, Macbeth hires three murderers to kill Banquo and his son Fleance, Fleance gets away and Macbeth is haunted by Banquo’s ghost at a banquet. Three witches meet on a desolate heath and predict that Macbeth will become the Thane of Cawdor and then king, much to Macbeth’s amazement these predictions come true. (Thane of Cawdor in Act One Scene Three) â€Å"Why do you dress me in borrowed robes?† This makes one assume that the witches can predict the future. William Shakespeare wrote the play in 1601 when England and Scotland were under ruler ship of king James I of England and VI of Scotland. James I was very interested in witches and witchcraft, during his reign many women were wrongfully burnt at the stake and hung because they were believed to be witches. The people of this time were very superstitious and believed in witchcraft so the effect this play had on the audience would have been more powerful then when it was written, as opposed to now when the belief in witchcraft just isn’t as strong. So therefore the effect would not be the same on a modern day audience. The witches do not play a main character role in Macbeth (they don’t appear on stage much) but when they do appear the have dramatic effects on the other characters and the audience e.g. they don’t develop as characters but they are the key to the development of the plot (lady Macbeth has trouble sleeping) â€Å"Sleep shall neither night nor day.† The first witch says this in Act One Scene Three. Also they play a large part in Macbeth’s decline. They can be seen as responsible for this because their predictions come true â€Å"All hail Macbeth, that shalt be king hereafter,† and they show him the apparitions. The witches represent evil in the play, particularly to the 17th century audience. In the 1600’s very little scenery and props were used in Shakespeare’s plays so the audience had to rely on Shakespeare’s language in order to understand events of the play. Performances were given in daylight so the audience relied entirely on the language of the play to create atmosphere. Thunder. Enter the three witches. Stage directions were often used. For my production the stage will be bare like the original productions in Shakespeare’s time. I would set it up like this because without elaborate backdrops the audience can pay more attention to the actors and Shakespeare’s language. This is important because in those days not everybody got an education only the well off people did so most people wouldn’t understand much of the play. But Shakespeare made sure there was a bit in it that everyone could understand. So therefore his language is the most important part of the play. Shakespeare’s language in this scene is extremely descriptive and very violent. This helps the audience understand how evil this deed actually is. Enter the three witches On entrance the stage will be completely blacked out (no lights). The audience will be able to hear chanting but not see anything on the stage just yet. Then we will focus on centre stage where green lights will flash on and shine down on the cauldron to allow the witches’ faces to be seen. The witches’ costumes will be old ragged black cloaks all torn and scraggy. Their hair will be a tatty, mattered and a scraggly grey mess all flopped in their faces. They will move slowly encircling the cauldron chanting the spell whilst moving. Each of the three witches has a bloodstained bag from which they dramatically pull out each item of the spell to show the audience before dropping it into the cauldron. † Finger of birth-strangled babe.† This should shock the audience because, the visual effect combined with the scary movement and items described in the spell â€Å"In the poison’d entrails throw.† The blackout at the beginning will create anticipation and mystery with which the witches are associated. Enter Hecat leader of the three witches â€Å"Something wicked this way comes.† The three witches and Hecat are referring to Macbeth, so therefore Macbeth should look wicked to represent the evil he has made since his last meeting with the three witches on the heath. Since his last meeting with them he has killed king Duncan, killed his best friend Banquo and has been haunted by him at a banquet. So physically Macbeth will look tired and on edge. Enter Macbeth Macbeth will casually stroll onto the stage saying his lines as he enters. All lights will still be on the three witches around the cauldron until they say â€Å"A deed without a name.† Then the light will be on the full stage. Macbeth is no longer frightened of the three witches because he believes they are helping him to reach his target / goal / aim in life. Macbeth will be wearing his usual garments, nothing special or different, this is because he feels comfortable around the three witches now. This is because, like I have just said, Macbeth feels the three witches are helping him. Enter the three apparitions For my performance I would stage the three apparitions very dramatically using light to form shadows and silhouettes. This would make them more mysterious and ghostly. Macbeth will shout at the apparitions, his aggression will show the audience how desperate he is. The third apparition boosts his confidence even more because he believes that this is impossible and will never happen, but in actual fact it does happen. â€Å"Who can impress the forest, bid the tree unfix his earth-bound roots?† This apparition must be the most dramatic so the audience remember in the final act when this apparition comes true. I believe that the three witches have played a large part in helping with the destruction of Macbeth. However I also think that even if Macbeth had never met the three witches upon that desolate heath he would have still come to the same fate. He still would have been killed but not as many innocent people would have been caught in the line of fire / his path of destruction. Macbeth sees the predictions and apparitions as things he should and can stop as opposed to things he cannot stop. Macbeth believes he is invincible, but as we know he could not be more wrong. â€Å"I bear a charmed life, which must not yield to one of woman born.† As a result of this many people were killed some innocent people and some not so innocent people. Macbeth loses everything including his wife, his best friend Banquo, his mind and eventually his head.

Gag Clauses Essay

For the past ten years, the Health Management Organizations (HMO), who is responsible on the health care programs, had imposed a new system that restrict and inhibit physicians in communicating to their patients. (Wynn, 1996) This is known as ‘gag clause†. The physician must not discuss the medical condition and all treatment options of their patients. These include the right health care plan, the appropriate treatment and medications that may be benefit to the patient in terms of cost. (Liang, 1998) The issue on the gag clauses creates a big noise especially on the practitioners and physicians. This issue receives many criticisms. According to some critics, it is the obligation of a physician to educate and inform his patient on what kind of treatment, and the kind of health care plan. This is because physicians are trained to treat the bad health conditions of their patients. The gag clause thus inhibits the open discussion of the two parties. Because of the gag clause issue, the House of Representative and the Legislature of United States are now making a proper move to inhibit the gag clauses in physician contracts. But almost 200 million of the citizens of the said country rely on health care programs of HMOs. The lawmakers of United States, who had made laws and enforces these to protect its citizens, medicine companies as well as the practitioners from the HMOs, still HMOs finds a way to control the actions of their hired physicians. This is the termination-without-cause clause. In this clause, the physician to be hired by HMOs can be fired for any reason. The restrictions of physicians in communicating to their patients produce major problems especially on the side of the patient. One of these problem is the lost of trust and confidence of the patient if his original physician has been deselected. Then the second physician must handle the latter treatment on the patient which is very difficult because of little time. Then the second physician also faces a constraint in communicating to his patient. This will result to low quality health care service given by HMOs. The welfare of the patients is being jeopardized because of gag clauses. A study was conducted on the performance of physicians experiencing gag clauses from their health care company. From the physicians who were interviewed, majority do their medical obligation as part of their ethical duties in providing the necessary medication and treatments for their patients. They do not even read carefully the provisions of the contracts they signed in handling their patients. But because of the alarming issues on the deselecting, physicians were limited on communicating to their patients the health conditions and proper treatment. While on the side of physician sectors, there profession is being put at risk. As a physician, their responsibility is to take care of their patient which is the core of their medical responsibility. If these physicians were unluckily deselected, their ethical responsibility to raise and support their family will be affected. Thus, physicians are faced in a two situations were they must choose which will they do. Thus the purpose of their profession is being sacrificed. In almost contract signing, there are some elements to consider and understand by both parties before they undergo in signing. Some of the key terms to consider are the payment terms, duty and obligations of parties, representations and warranties, conditions on the closure of the contract, some liability issues and termination rights. In contract signing in a managed care setting, the identification of the parties who will sign the contract must first be done. In terms of managed care setting, the health care provider, physicians and the consumers or patients are the main characters. Then the recitals will follow. In this part, it contains the background of the contract as well the objective. The obligation of the parties involved is the next element to be discussed before signing. The health care provider will provide all the necessary treatments needed by the patient for his wellness. This includes the necessary and appropriate health care plan. While the physician medical responsibility is to provide the necessary treatment needed by the patient in which he can apply his profession. These include care and medication of the patient. And lastly, the obligation of the patient is in term of financial obligation for the health care provider and to the physician. (Allbusiness, 2007) Next to be considered are the terms of the contract. It must be clearly stated what are the sanction if one of the terms was not made. Also, the contract must be known if it is an only one time or it can be renewed. And if the contract is renewable, how it can be renewed? These questions must be first answered before the signing of the medical health care contract. After this, the price must be set. How much will it cost the service of the health care provider to their costumers or patients and the salary of the physician assigned, as well as the terms of payments between the parties? When will the due of the payment and what are the consequences if the due was not met by one of the party concerned. Warranty is also part of a contract. The warranties must be clearly stated on how it can be claimed and in what way. If the health care program does not meet the terms, how will the health care provider pay the consequence? And how long the warranty will is good for. And lastly is the term of termination of the contract. When will the health care program end in concern on the patient? When will the physician medical obligation ends. The above are mentioned are the key terms in contract signing in a health care setting. (Allbusiness, 2007) In contract signing in a health care setting, a major concern that must be considered is that-if the contract contains provisions of illegal act? Because majority of the HMOs contract’s contain provision of not letting communication on the physician-patient relationship, the Federal government of United States enforce these HMOs to eliminate these gag clauses. In a contract, it is stated that the patient under a health care program is entitled to all benefits of the health care program. ( Scanlon, 1999) Because of this, the Health Care Financing Administration force HMOs to eliminate gag clauses on their contracts. If a contract contains illegal act such that of the gag clauses, it will be considered as a violation on the Medicare law. This is because almost physicians believe that inhibiting them in communicating with their patients about their medical condition might result to increase on the risk on their health condition. (Frascati, 2005) Even tough some of the health care plans of HMOs were revised in connection with the gag clauses; still there are provisions and conditions that hinder the communication of physician-patient relationship. Some of these provisions are the business confidentiality clause, nondisparagement clause and nonsolicitation clause. These provisions are discrete form of inhibition of the communication. (Lott, 1997) If one of the provisions in a contract is unenforceable like no legal action or waiver of right to trial by jury, and then the contract is considered void. (Higuchi, 1995)

Adidas vs Nike Case Study

Creating a powerful website wherein all products and services offered of the company are available and also a websites which interactive too. 5. Using woman athletes in their advertising tactics: commercials or models. SWOT Analysis Strengths †¢ In many invents  is the biggest sponsor †¢ Strong management team †¢ Brand recognition and reputation †¢ Diversity and variety in products offered on the web (footwear, apparel, sporting equipment, etc. ) †¢ Strong control over its own distribution channel †¢ No bad reputation like child labor or environment pollution †¢ In the Soccer industry, Adidas has a stronghold Weaknesses †¢ High prices in some products †¢ E-commerce is limited to USA †¢ Online customer service not helpful or NOT easy to find. Opportunities †¢ Increase female participation in athletics †¢ Collaborate with other online retailers to offer Adidas products †¢ Possibility of outsourcing the web development and e-commerce to a third party developer   Threats †¢ Nikes strong reputation in the footwear and apparel industry too †¢ Negative image created by the sponsored athletes (i. e. Kobe Bryant and his sexual assault case) †¢ Increase in the Price of Raw materials Continuing challenges in import/export duties Competitors Analysis Strengths: †¢ Nike uses a â€Å"Make to Stock† customer order which provides a fast service to customers from available stock. †¢ Nike operates Nike Town shoe and sportswear stores, Nike factory outlets and Nike Women shops. Nike sells its products throughout US and in more than 180 countries. †¢ Nike is strong at research and development, as is evidenced by its evolving and innovative product range. They then manufacture wherever they can produce high quality product at the lowest possible price. †¢ Nike Company is great at expanding their product. Competitors are developing alternative brands to take away Nike’s market share. Objectives of the Analysis 1. To help management understand their competitive advantages/disadvantages relative to competitors. 2. To generate understanding of competitors’ past, present (and most importantly) future strategies 3. To provide an informed basis to develop strategies to achieve competitive advantage in the future. 4. To help forecast the returns that may be made from future investments (e. g. how will competitors respond to a new product or pricing strategy? Strategies . Market Segmentation Most of the consumers of Nike’s products are mainly sportsmen. This is so because of the utility that comes with the products. An athlete is more likely to go a sports shoe designed and marketed by Nike more than a person who detests sporting and exercises. Nike targets these consumers by agreements between Nike and athletic teams, college’s athletic teams, etc. for product spo nsorship and eventual promotion to the members of these teams. In this way, Nike is able to reach a wide number of consumers and consumers who are more likely to buy. Even though others are likely to buy the products, Nike pays specific emphatic targeting to the athlete more than any group of individuals even though it also targets the youth who have embraced the hip hop culture 2. Targeting strategies Nike lays a number of strategies to target their immediate consumers; athletes and other sportsmen. The targeting strategies include among others the sponsorship of products by professional athletic teams, celebrity athletes and college athletic teams. This strategy is specifically successful because of its ability to reach a large number of athletes. If the athletic team manager prescribes a specific type of track shoes made by Nike, the trainees have no option other than to buy them. The teams can as well buy the track shoes in bulky and supply them to the team members. The second strategy that Nike applies is the designing of product destination. It does this by associating success with the product. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success. This psychological effect is reinforced with advertisements that affirm this position. Finally, Nike targets the consumers who are likely to develop product intimacy; those who care more about the utility and quality of the product than the price. In this way, the pricing is not affected too much in a bid to accommodate a large number of consumers. 3. Pricing Strategies Nike targets the consumers who embrace product intimacy and thus care less about the product. This has enables Nike to set relatively higher prices than its competitors. This is a strategy that calls for higher pricing points so as to push the perceived product value. It has been established that consumers who consider a product to be of high quality are likely to pay the high price more often and consistently. Once consumers develop product intimacy, they come to associate their person with the product and will pay whatever price quoted on the product provided it has the Nike logo on it. Another very important thing to note is the fact that Nike uses the vertical integration pricing strategy in which they take ownership of the participants at channel levels that differ and they also engage in multifarious channel level operations both in a bid to control costs and thus influence pricing function. . Distribution Strategies Distribution strategies embraced by an organization can either give them an edge in market or make them lag behind the winners in the market. The more efficient the product distribution is the more sales and thus more profits. The delivery of the right product and at the right time to the consumer not only effects utility but al so leads to high degree of consumer satisfaction and loyalty. Nike distributes its products on level basis. The high priced premium products are given to certain distributors while leaving the low priced to be sold at highly discounted prices at mega retail stores such as Wal-Mart. Whereas Reebok embraced a limited distribution strategy Nike ventured more into a global market capitalization. 5. Promotional and Communication Strategies Apart from Nike selling quality products which have lead to a high degree of customer loyalty, the promotional strategies that the company employs are simply superb. Nike has contracted a number of professional and celebrity athlete which have managed to draw a considerable attention to their products. Some of the sportsmen signed by Nike include soccer stars such as Ronaldinho, Ronaldo and Roberto Carlos, Basketballers such as Jermaine ONeal and Lebron James2, tri-athlete Lance Armstrong and golf superstar Tiger Woods. This has created a relatively high degree of Nike products’ awareness. Besides the signing of celebrity sportsmen to promote their products, Nike has also employed a great deal of advertisements through the mass media. Nike employs a selective- demand advertisement focused on the high priced shoes used for traditional sports. Research and Development Plan Adidas policy is to control and monitor hazardous substance to protect human health and environment, one of those is to eliminate PVC making progress in finding substitutes like polyurethane, ethyl vinyl, silicones thermoplastic rubber. Adidas also  provide training sessions on employment standards and HR systems, health  and safety is important for the company. Establishing teams to manage and monitor SARS in Asia factory, washing stations, disinfectant  units. Adidas join into technology by make up the world’s first smart shoe, adding a microchip inside the shoe and wireless mp3 player. Also using hot melt system of the  production that is environmentally safe, using heat-activated adhesives. The  packaging that company use, are suitable for transportation over long distances humid conditions and extreme temperature changes and use recycled paper and other  environmentally-friendly packaging materials. Human Resource Plan The welfare of the employees is significant for Adidas family. Adidas identified that in order to achieving the goal to be the global leader in the sporting goods industry depends on the talents, enthusiasm and dedication of the employees. In order to success their satisfaction Adidas uses various methods. Some of these are: †¢ provide medical insurance for staff located in different cities †¢ improve the housing accumulation fund and social retirement fund coverage †¢ introduce flexible working hours †¢ provide annual performance bonus for eligible employees †¢ Make internal agreements on the use of internet, (mobile) phone and E-mail, on reintegration of employees coming back from parental leave, and on on-call service †¢ Support the existence of formal work council Adidas as a large international company occupies thousand of employees of different ethics, cultures, and race. Due to the existence of the HR department the potential  problems are eliminated. As Adidas has to cover many different job positions, the skills that are demanded are various. HR department recruits both low and high skilled employees depending on each job description. Diversity exists in all matters  because there are employees of different age, gender, race, nationality and religion. Alternative Plan and Recommendation In human resource we recommend a continuous training to their employees which are very important. Have a continuous organized and numerous seminars in all levels of employment. As it is mentioned  before, Adidas believes that employees and their talents are critical to the continuing commercial success. For this reason, we recommend Adidas to create a Global Salary Management System which responsibility is to motivate employees through different ways of remuneration and through offering various attractive  compensation systems that could be implemented globally. ADIDAS GROUP OF COMPANY 2012 BRYAN MAWAC RHIZA NEMES 10/11/2012 949 The foundation 18 August adidas is registered as a company, named after its founder: Adi from Adolf and Das from Dassler. 50s The Miracle of Bern 1954 The Miracle of Bern Germany battle Hungary with a competitive advantage. They are wearing adidas soccer boots which for the first time feature removable studs. 60s Higher Driven by a desire to help all athletes committed to performance, adidas manufactures equipment for what some consider fringe s ports. Unconventional high jumper Dick Fosbury launches himself up and over in adidas footwear. 0s The adidas team wins Crowning moment: Franz Beckenbauer, the Kaiser, raising the World Cup in victory salute. Germany had just beaten Holland 2-1 in the 1974 final. 80s The transition After Adi Dasslers death, Adis wife Kathe, his son Horst, and his daughters carry on the business. 90s With a new management Under the CEO Robert Louis-Dreyfus, adidas is moving from being a manufacturing and sales based company to a marketing company. 1995 adidas goes public Flotation of the company on the Frankfurt and Paris Stock Exchange. 1996 A splendid year The three-stripes company equips 6,000 Olympic athletes from 33 countries. adidas athletes win 220 medals, including 70 gold. Apparel sales increase 50%. 1997 adidas-Salomon AG adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997. The new company is named adidas-Salomon AG. 1999 The new brands The integration of the new brands is gaining momentum. The new TaylorMade FireSole clubs boost sales. Salomon in-line skates take off with high double-digit growth during the first half of 1999. 2000 – New management Following personnel changes, the new management initiates an ambitious Growth and Efficiency Program. Major sports events such as the European Soccer Championship EURO 2000â„ ¢ and the Olympic Summer Games, where swimmer Ian Thorpe takes three gold medals, contribute to the company’s success. 2005 Sale of Salomon The Salomon Group (including Salomon, Mavic, Bonfire, Cliche and Arc’Teryx) is being sold to Amer Sports in October 2005. The new adidas Group is focusing even more on its core strength in the athletic footwear and apparel market as well as the growing golf category. The legal name of the company will change to â€Å"adidas AG† in May/June 2006. 2006 adidas-Salomon AG acquires Reebok The closing of the Reebok transaction on January 31, 2006 marks a new chapter in the history of the adidas Group. By combining two of the most respected and well-known brands in the worldwide sporting goods industry, the new Group will benefit from a more competitive worldwide platform, well-defined and complementary brand identities, a wider range of products, and a stronger presence across teams, athletes, events and leagues. [pic] [pic] [pic] [pic]

Fast Food Nation Annotated Bibliography Example | Topics and Well Written Essays - 2500 words

Fast Food Nation - Annotated Bibliography Example The problem arises when the ‘consumed’ food is unhealthy for people. This is identified by Anup Shaha, in his article which is entitled "Effects of Consumerism," as he notes that "today’s commercial markets include a very wide variety of foods that are unhealthy, but attractively marketed to kids† (Shah). Thus, the popularity of fast food in a given society entails the prevalence of the habit of consumerism in that society. In this context, many of the reviewed articles about the issue of consumerism assert that advertising plays a big role in the popularity of a certain food diet in the society. Regarding the issue of fast food, children are the main audience to which fast food ads are directed in order to attract as many young people as possible to this kind of food. As noted by Sandra L. Calvert, in her article which is entitled "Children as Consumers: Advertising and Marketing," â€Å"because of age-based limits in children's ability to understand adver tiser intent, the Federal Communications Commission has placed safeguards into the television advertising marketplace to protect young child audiences" (Calvert). Similar arguments are made by Mary Story and Simone French, in their article which is entitled "Food Advertising and Marketing Directed at Children and Adolescents in the US," and Barbara Sweeny in her article which is entitled "Concerned about Marketing to Children?" Therefore, many of the reviewed articles raise the issue that consumerism is enhanced in a given society by the excessive use of ads that publicize about fast food.

Management (family-business) Essay Example | Topics and Well Written Essays - 2000 words

Management (family-business) - Essay Example ne that has its ownership having 50% and above shares owned by a certain family though most are those that are completely owned and controlled by a single family entity (Gordon 2008 p 7). The success of these businesses faces various challenges which have been discussed in this essay. Also, they have their advantages over nonfamily businesses especially in attracting customer loyalty as well as other factors that have been discussed. Succession also has been identified as a key issue that results to conflicts especially in the process of passing the business from one generation to the other. This essay is an evaluation of the criteria that academics and others use to assess the relative success of a family business. A family business is one whereby a family owns 50% or more of its property. It could be an inheritance from previous generations in the family linage or it could be an investment of the current generation in the family. Family businesses are faced by various challenges which may determine their success. Some of these challenges may arise due to the emotional attachments that family members may have on the business (Fleming 2002 p 67). For example, a case of divorce or separation may tamper with the administrative roles that the partners may hold. This may result to poor communication which is an essential tool in the well being of the business. As such, the formulation of policies and strategies may be hindered thus leading to the downfall of the business. Successful family businesses are those which disintegrate family issues with business. Personal differences should be solved in different avenues other than in business meetings and also business issues should not be discussed in family gatherings such as weddings and parties. If this is not checked, it may interfere with the well being of the two institutions which may result to constant conflicts. Any time wasted through poor interpersonal relationships between the family members should be

Summarise the major current demographic trends in any one country with Assignment

Summarise the major current demographic trends in any one country with which you are familiar.Explain what the likely long-term - Assignment Example This upward trend in the UK’s population represents reversal of the position in the 1970s and 1980s, when, due to substantial emigration and low birth rates, there were negative swings in population. The rise in birth rate after 2004 is attributed to women born overseas who generally bear more number of children than their native counterparts. The higher birth rate has also led to the increase in the average age of the population. During 1851, 7 per cent of the population was aged above 60. This increased to 9 per cent and 16 per cent by 1901 and 1951 respectively, and to 21 per cent as per the 2001 census. Moreover, it has been estimated that there will be 16.8 million people above 65 years of age in the UK by 2050. There is a local dimension to the population spread. On average the population of England is expected to increase by 7% between 2010 and 2020 but according to projections from the Office for National Statistics (ONS), some areas are expected to record a decrease. Of the 20 local authority areas for which fastest growth is projected, Norwich is the furthest north (Local Government Association report, 2010). In the UK, 80 per cent of people live in the urban areas, and population density varies hugely across the country. It is highest in inner London, and lowest in the Scottish highlands. Within the UK again, there is fair amount of migration taking place. Between the 1930s and 2001 the major trend was a movement of people from the north of the country to the south. The southern regions gained 30,000 people a year on average during this period. Since 2001 there has been an apparent reversal of this long term trend, the north gaining 35,000 people per year at the expense of the south. Due to such trends, the populations of Scotland and Wales are falling. In both countries there are considerably more deaths than births each year and relatively high levels of net-emigration. The UK is also dealing with the issue of ever-increasing immigration. In terestingly, throughout the 1970s as well as during early 1980s, there was more migration from the UK to elsewhere in the world than immigration to it. From 1993, this trend reversed and there was a huge gap between people migrating from the UK and those migrating to the UK. This gap kept widening till 2008, after which it has slowly begun to narrow. Such demographic changes have had direct impact on the country’s welfare policies. As the size of the population is getting bigger who avail the welfare schemes than those who contribute for them there is a potential threat to social security, although this is yet not apparent. Demography is pivotal to framing and execution of social policy because of its close relationship to need, and in turn, demand upon the welfare state (Vickerstaff, Manning, and Baldock, 2007). Also, the demand for new housing and related development as a result of demographic change is increasingly posing threat to environmental issues in some parts of the country, and in order to tackle this, the economy is further being strained (UK report, 2011). On the other hand, demographic changes pose challenges for the economy and public finances in the long term, as the increase in dependents is greater than the increase in working-age population. The main driver of this change is the ageing of population (Financial Statement and

English - Thesis Statement Essay Example | Topics and Well Written Essays - 2000 words

English - Thesis Statement - Essay Example Of course, like any other human construct, online education has its weaknesses. However, merely citing the weaknesses of this alternative module as a way of forestalling its growth is to fail to grasp the very essence, purpose of education, IT technological development and globalization. The same approach also reeks of the absence of pragmatism since pragmatism may help to practically integrate desirable elements outside online learning modules. Body There are many who propose the disbandment of distance learning merely because of its alleged shortcomings. However, this approach is not only akin to throwing out the baby with the bathwater, but also fails to grasp the main purpose of distance learning, as shall be seen forthwith. First, it will be important to absolve high school and elementary level of education from the use of distance learning. This is mainly because elementary and high school going students are still too young to benefit from distance learning. The nature of dista nce learning on the other hand accords the subscriber a laissez faire condition in terms of time allocation, concentration and the degree of input. The corollary to this is that distance learning heavily relies on self-discipline on the side of the student. It is highly uncertain that high school students will have the degree of self-control to consistently steer clear of the allure of online social networks for instance. Likewise, it is very unlikely that high school students and elementary school goers have a strong grasp on foundational knowledge necessary for independently tolerating and grasping extensive and more complex distance learning discourse. The crux of the matter herein is that with concepts being taught without an actual instructor to give a blow-by- blow account or illustration of a concept, high school and elementary learners are likely to be left more confused than enlightened. On the other hand, students in tertiary level of learning are more intellectually matur e, disciplined and self-accountable. The intellectual maturity of this group is one that is readily manifested by the qualification for college or university entry. Self-discipline is high in this group, when compared to high school and elementary students. The degree of self-accountability among learners in tertiary level of education is underscored by this group being self-reliant. For instance, this group is the most economically responsible. In the same vein, the failure to concentrate in education is bound to bear directly on the group’s economic success, career or the prospects of getting or securing a decent job. Therefore, it is better and more meaningful to engage adults in tertiary level of learning. Secondly, in order to make ameliorations on distance learning, regulating operations of universities and colleges must be taken seriously. The gravity of the foregoing is that community colleges that wish to offer distance learning should be restricted to the issuance o f technical and trade certifications. All degree-issuing learning institutions that operate through distance learning must have a charter that belongs to a physical university, if they must issue these degrees. The gravity of this proposal is that no distance or online learning university operates on its own. The academic and nonacademic prerequisites that are to be used for admission must be uniform. The cutoff points that are being used to admit pupils into colleges or universities must also be applicable in distance

Strategic Human Resource Management Master Assignment

Strategic Human Resource Management Master - Assignment Example Stakeholders include employees, customers and the communities in which the organisation operates. Employees, customers and communities therefore have a significant impact on the success of the organisation and thus on the corporate strategy of the organisation. In formulating corporate strategy, organisations need to identify and priorities strategic issues, which involves scanning, selecting, interpreting and validating information. (Schneider, 1989) To properly formulate its corporate strategy, an organisation must assess its organisational strengths and weaknesses, as well as its environmental threats and opportunities, which will enable it choose among alternative courses of action. (Hofer and Schendel, 1984) cited in Schneider, (1998). This indicates that an organisation must perform a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy. ... A number of factors have been identified as having an effect on corporate strategy formulation: for example, Kets de Vries and Miller (1984) suggest that managerial personality and experience is an important determinant of the strategy formulation process; Janis (1972) considers group dynamics as an important factor affecting the formulation of corporate strategy while Frederickson (1984); Lyles and Mitroff (1985) suggest that organisational structure plays an important role in strategy formulation. Schneider (1998) citing Schein (1985) notes that National culture could play an important role in strategy formulation as it derives from assumptions regarding relationships with the environment as well as relationships among people. Schneider (1998) argues that these assumptions will influence how information is gathered and how that information is interpreted within the organization. The strategy formulation process can therefore not be considered 'culture-free' because information is embedded in social norms and acquires symbolic value as a function of a particular set of beliefs in a particular set of cultures. (Feldman and March, 1981). There are considerable differences in cultures across countries. Culture is defined as "a system of shared assumptions that has developed over time to solve problems of environmental adaptation and internal integration". (Schneider,, 1998: p. 152) citing Schein (1985); Van Maanen and Barley (1983). Culture is expected to affect the process by which the environment is known and responded to because it is thought to influence the way people perceive, think, feel and evaluate. (Schneider,, 1998). There are two sets of cultural assumptions that are thought to be specifically relevant to the

Problems related to information management Essay

Problems related to information management - Essay Example Though organizations tend to spend a major proportion of their budgetary allocations on maintaining, updating and renewing their information infrastructure, they many a times fail to address the human factors associated with information management (Smith 19). In that context, information literacy could be deemed to be a central aspect of managing information at the workplace. A failure to initiate the employees into the basics and fundamentals of information management could expose them to a plethora of problems like an overload of information, problems faced owing to a lack of ability to locate and retrieve the required and right information, anxiety faced owing to a lack of cognizance of the essentials of information management, inadequacy in the requisite skills required to share the necessary information, day to day issues culminating into misinformation or disinformation, incumbent time constraints, and the like. Hence, to facilitate the smooth accomplishment of information mana gement at the work place, it is necessary that the organizations do invest in training the associated personnel in the requisite skills such as networking, time management, information analysis, data mining, team work, computer skills, online networking, resource management, etc so that they may be able to exploit information as a key to the overall organizational success. A lack of information literacy and improper information management at the workplace could hamper productivity in multiple ways (Milner 4). It could not only lead to a loss of the much precious time in searching and finding the right information but could inevitably be accompanied by various debilitating human ramifications like a commensurate rise in the employee frustration and stress incurred owing to the wastage of scarce resources. It could also slow down the progress at the work place owing to a lack of the required information as and when it is

Into the Wild (Book) - Jon Krakauer (Author) Essay - 1

Into the Wild (Book) - Jon Krakauer (Author) - Essay Example Nevertheless, a person should not let past mistakes define his/her life since they are not part of your life now (Krakauer, 80). In the book, Chris’s time in the wild is described, about how he survived living inside a bus in the forest, alone and injured, having to fend for himself by hunting and collecting berries. He stayed in the forest for some time, reading a book of Doctor Zhirago. His life in the wild was not a smooth one, as he endure hardships, being that he was alone and hungry, and this made him weak. Chris died 112 days after he left home for the wild, and it took another 19 days for his body to be discovered. Chris’s mother feels the pain for her loss, and she will feel this pain for a long time, since it was her son who was found dead in the forest. Chapter 13 shows how losing a loved one is a painful experience to endure. Losing a loved one is a terrible occurrence that can happen to anyone. The pain takes time to heal, and depending on the relationship that was present before the death, a person can take days to years for the pain to heal. The lack of acceptance about the loss is just but the start of a long journey of mourning and grief. The period of mourning and grief is important as it helps take the pain away from their minds. The scenario where the mother endures the death of her kid is an everyday occurrence. People die, their loved ones mourn, and only time tells whether they will move on with their lives or not (Krakauer,

Agenda Setting Essay Example for Free

Agenda Setting Essay Agenda Setting Patricia Wigington Grand Canyon University COM 126 Introduction The mass media today, no longer reports public opinion, it drives it. This paper discusses how mass media sets the agenda, and what impact this had on the issues that emerged during the 2008 presidential election. According to Donald Shaw and Maxwell Combs, agenda is a theory to describe now the news media can have a considerable impact on shaping the publics opinion of a social reality, on influencing what people believe are important issues. (ShawMcCombs, 1977) Agenda Setting Media consolidation is one thing that contributes to agenda-setting. As the number of newspapers dwindles and radio and TV stations are sold to one or two conglomerates, the news is in effect being censored because it reflect only the viewpoint of a single organization. If conflicting views are never even mentioned, the public is never aware that there is an entirely different side to the issue than the one being presented. It requires persistence to find out the facts of an issue, and people may not make the effort. Then too, the media itself has changed dramatically in recent years. Many people now get their news from digital media including the Internet, but the flood of electronic information may not make them more knowledgeable, just more informed about issues they may not consider important. Marshall McLuhan once famously argued that the medium is the message; David Considine twists it slightly, to the idea that the â€Å"medium is the massage,† and that we are all being worked over by the media, in particular younger people (Considine, 2009, p. 65). Today’s technology, people using several electronic devices simultaneously, practice widely known as multitasking (Considine, 2009). Time Magazine wondered, however, if people are â€Å"too wired for their own good,† and whether modern media were contributing to â€Å"students’ reduced attention spans, making it harder for educators to reach and teach them† (Considine, 2009, p. 65). There is a legitimate question as to whether this environment of electronic noise and constant communication makes them â€Å"active and informed citizens† or merely â€Å"spectators moving from one distraction to another† (Considine, 2009, p. 65). The answer seems clear when Considine reveals that despite the fact that in 2006, the number of young people ages 18-29 in the U. S. was 50 million, only seven million voted in the mid-term election (Considine, 2009). In other words, they have access to information but don’t transform that information into knowledge or political action. Younger people are a volatile population when it comes to voting. They become wildly enthusiastic for a particular candidate such as Ron Paul or Howard Dean, but fail to show up at the polls (Considine, 2009). Barack Obama was able to energize this group on his own behalf and that of other Democratic candidates: â€Å"Exit polling from the January 2008 Iowa caucus for the Democratic candidates showed a record turnout among eighteen-to twenty-nine year olds, who heavily supported the theme of change promoted by Senator Barack Obama† (Considine, 2009, p. 66). Now of course they seem to have disengaged again and organizations such as Democracy for America and Moveon. org are actively working to re-energize them and get them to the polls in November. Part of Barack Obama’s success in the 2008 election was due to his savvy use of electronic media (Considine, 2009). He was able to â€Å"use new technology to reach and energize voters; his campaign built a substantial database and achieved record-breaking fundraising† (Considine, 2009, p. 66). It also seems logical that part of his appeal is that he does know how to use Twitter and FaceBook, and that he tweets personal messages; his electronic presence immediately makes his opponent look old and out of touch. He further endeared himself to young voters and â€Å"reaffirmed his commitment to communication technology when he insisted on keeping his personal Blackberry† (Considine, 2009,p. 66) The tendency of the media to set agendas was clearly shown in the summer of 2009, when electronic forums such as YouTube and Twitter, along with traditional outlets such as newspaper columns, took up the health-care debate and buzzed about such ludicrous and inaccurate items as â€Å"’death panels,’ socialism, Hitler and fascism† (Jones McBeth, 2010, p. 29). These scare tactics, which are all completely false, were used to try and discredit both the reform effort and the President, and are a clear example of the way the media sets an agenda. Picking up on the hysteria of the far right, the media repeated the lies without doing any fact checking, leading commentators to wonder â€Å"how these ideas rationally relate to the debate over reform† (Jones McBeth, 2010, p. 329). The fact that these crazy notions were not only given credence but reported widely, and continue to appear in the media, show how powerful such things can be â€Å"in shaping public opinion and ultimately in shaping governmental action† (Jones McBeth, 2010, p. 329). The misleading claims about â€Å"death panels,† the idea of Obama being Hitler and leading the country into a Socialist government are all â€Å"elements of larger policy tall-tales that were intentionally used by opponents of health-care reform attempting to derail President Obama’s reform. Obama’s supporters countered these lies with stories of their own: personal accounts from Americans who, for various reasons, were priced out of the heath care system or even denied care (Jones McBeth, 2010). The use of narratives is a powerful tool in setting the political agenda in the United States. One study found that although TV and internet users had a common agenda (the use of electronic media), their â€Å"ranked agendas† differed greatly from the ranked agendas of the media themselves (Brubaker, 2008). That is, the TV watchers and internet users were not interested in the programming or information that was being presented to them: â€Å"The overall general media audience ranked 10 or the 11 public affairs issues significantly different than presented by the media† (Brubaker, 2008). TV watchers and internet users were interested in â€Å"important public affairs issues,† but the agenda they were following â€Å"significantly differed from the agenda that medium was showing them’ (Brubaker, 2008). This implies that the media â€Å"are not powerful in setting the agenda of important public affairs or political issues. People have particular issues they feel are important, regardless of what the media present† (Brubaker, 2008). This seems to be at odds with the idea that the media sets the agenda. and people simply put up with it. With regard to the 2008 Presidential election, the agenda presented by the media was that of the war in Iraq, but it was quickly displaced by concern about the economy; an agenda driven by consumers’ interests, not those of the media (Agenda setting and the Obama election, 2010). But this source claims that the media set another agenda, a highly visible but totally unnecessary one, that of race. Barack Obama is black, and that became a major issue in the election: â€Å"The measurement of Obama’s potential success didn’t lie in whether or not voters were willing to vote for a black candidate, but whether or not voters, more specifically white voters, could view Obama, or blacks in general, as leaders (Agenda setting and the Obama election, 2010). Had the media been more concerned about Obama’s positions and qualifications and less about the color of his skin, the entire election would have been conducted on a much higher level. This source also notes that the racial issues was studied in swing states like Ohio, where it was deemed to be extremely important (Agenda setting and the Obama election, 2010). In one study, Ohio was measured for â€Å"favorability between candidates in the areas of republicans, democrats, independents, men, women, whites and blacks;† it was found that a vast majority of black voters, as many as 90%, favored Obama, no matter what their previous voting record or party affiliation was (Agenda setting and the Obama election, 2010). The question raised by this result is whether our society â€Å"is the way it is because of the media, or is the media a direct reflection of the way society is †¦ In the case of Obama for President, the media clearly allowed race to chase to the top of the list of exaggerated issues that never should have been a part of the presidential election in the first place† (Agenda setting and the Obama election, 2010). In response to the popularity of Obama, the Republicans tried to set the media agenda to focus on issues such as Iraq and health care, arguing that race should not be consuming the attention focused on it (Agenda setting and the Obama election, 2010). But Republicans also tried to set an agenda favorable to them by introducing Sarah Palin as their vice presidential candidate to appeal to women voters; setting the agenda worked in Ohio, where pollsters noted a shift among women of all races who were not previously affiliated with a particular party (Agenda setting and the Obama election, 2010).

Weimar Constitution Essay Example for Free

Weimar Constitution Essay To what extent was the effective government of Germany in the years 1919–33 handicapped by the nature of the Weimar Constitution? It is for certain that the Weimar Constitution had an impact in the effective government of Germany in the years of 1919-33. However, it can be argued from both sides whether this constitution had a negative or positive impact on the effective government. One could say that the constitution was a dominant factor in the ineffectiveness of the government, while on the other hand it could be argued that ineptness of the government is due to other external factors such as defeat and the depression A major flaw in the Weimar constitution was the proportional representation electoral system, which was an attempt to become more democratic. Democracy comes at the price of a strong government as it is usually difficult to form a stable government in a democracy. This can be manifested by the fact that in the mere period of 14 years, there were 21 different governments and 13 chancellors. This shows that the Weimar government lacked stability and strength which would make it almost impossible for the government to be effective and tackle the problems. How could the government solve the difficult troubles that Germany was facing, when they could not even manage to cooperate and unite? Since, proportional representation is one of the fairest electoral systems, it was impossible to form a strong single party government who had a good hold in the Reichstag and only weak coalitions which could not agree upon a decision was formed. Weak coalitions meant ineffective and incompetent governments. On the other hand, it could be said that the Weimar governments were not as unstable as it is claimed to be. The Weimar constitution has produced effective and stable governments such as the grand coalition which was seen as a strong government and it stood for the longest amount of time. Also, despite the numerous changes in government, the base parties of the coalition has remained the same as the Z, DVP and DVP provide the foundation of the coalition most of the time. This exhibits stability among the governments as the coalitions do not go thr ough drastic changes in the parties. Therefore, it could be claimed that the Weimar constitution did not handicap the government from being effective. Fair representation of the votes meant that extremist parties thrived under the PR electoral system. Votes translated into fair representation of seats in the Reichstag which enabled the extremist parties such as the Nazi’s to have the majority of the  seats from the July 1932 elections. This made it almost impossible for the government to be effective as they could not pass legislation through the Reichstag as they did not have the co-operation from the largest party. However, it could be argued that the rise of extremism was due to the Wall Street crash in 1929. There is a key correlation between the economic crisis and the successes of extremist parties. Indeed the Nazis only achieved 3% of the vote in 1928 yet in 1933 they received the majority of seats in the Reichstag from any lone party, over 200. If the depression had not occurred, then extremist parties would not have thrived electorally which in turn, would mean that the government would not have been handicapped in the Reichstag. Hence it could be argued that the ineffectiveness of the government towards the late 1920s was due to an external factor as up until the depression, extremist parties were not a problem to the government. The Weimar constitution did not handicap the governments in the sense that it granted Article 48 which the president could use to pass through any decrees in an ‘emergency’. The governments used this to their favour and passed through many legislation and decrees. Since the chancellor had the support of the President as he was appointed by the President, the governments used Article 48 to be effective. This can be seen when Bruning used it to pass his finance bill in 1930, without him using the Article 48, he would not have been able to pass his finance bill or be effective. Henceforth it could be argued that the Weimar Constitution actually gave the governments a chance to be effective in a difficult situation. On the other hand this constant use of the emergency presidential powers in 1930-33 led to the rise of Hitler as the chancellor which spelled doom for the Weimar government. This extensive use of the emergency presidential powers also displays the ineptness of the government as they could not do anything on their own and had to keep relying on Hindenburg. To avoid this constant use of the Article 48 and produce a truly strong government, Hitler was appointed as his party had a majority in the Reichstag and so the government would be able to pass legislation through their own strength. So, the Weimar constitution could even be credited with the fall of Weimar Republic along with the government as it was unable to produce a string of consistent strong and stable governments. In conclusion, I think that the Weimar constitution played a significant role in the handicapping of the governments as under the PR  electoral system, it was impossible to produce a stable single party governmen t. The electoral system only produced coalitions with uncooperative parties which made dysfunctional governments. This meant they had to rely upon Article 48 too much which led to the rise of Hitler and end of the Weimar era. On the other hand, it could be claimed that the coalitions were not as unstable as they were claimed to be with the base parties almost always being the same. Also, I believe that the depression was the most imperative factor in the ineffectiveness of the government as their support was sapped by the extremist parties which led to the rise of Hitler and also it created an impossible situation to get out of for the governments. Without the depression, it is most likely that Hitler would not have risen to power.

A Case Study Of Benetton Marketing Essay

A Case Study Of Benetton Marketing Essay Promotion techniques have developed greatly over the years, but nothing has had a greater impact on the tools, methods or ways of developing the promotion strategies than the influence of the new technologies and of new communication tools. We live in an age of speed; communication has become faster and faster especially using Internet tools like: email, online social networks, web banners, web page advertising etc. In the digital age, the organizations should take advantage more and more of the power and the edge offered by the information technology, in order to inform the present or potential clients or consumers in a better and faster way. Marketers have been using electronic tools for many years, but the Internet and other new technologies created a flood of interesting and innovative ways to provide customer value. This new way of reaching the costumers has captured the imagination of marketing scholars and practitioners (Fuciu and Gorski, 2009). In this time and age, companies must proceed with care in choosing the most appropriate methods of reaching their clients or consumers from a financial or ethical perspective. But that does not mean that they can not shock the clients / consumers or use tools and ways of communications that mostly unusual and different from the common methods of promoting products or services. One of these unusual promotion / advertising techniques is the concept of unconventional advertising. In our paper we present the concept of this tool, a brief history as well as several important advantages and disadvantages, and a case study of social marketing advertising campaigns that were developed by the Benetton group which are meant to shock. 2. THE CONCEPT OF UNCONVENTIONAL ADVERTISING The idea of advertising is along as the history of mankind. Archeological finds have dated the early types of advertising, like inscription tablets, discovered in the basin of the Mediterranean Sea. There is evidence that the Romans would paint the announcements of gladiator combats on walls or stones at the crossroads (Kotler and Armstrong, 2008, p. 635) Before we can start to discuss the concept of unconventional advertising we must underline the concept of classical advertising. Over the years this concept has greatly developed and evolved due to the usage and evolution of promotion techniques. One of the most important definitions for the classical advertising is offered by the American Marketing Association (AMA, 2012) which states that advertising is the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas. According to Philip Kotler (Kotler and Armstrong, 2008, p.1014), advertising is any type of paid presentation and non personal promotion of certain ideas, goods or services by an identified sponsor. The advertising is considered to be any activity developed by an organization that has the role of preparing the general public to respond in an positive way to the organizations offer (Petrescu, 2008, p. 113). A group of authors (Balaure, 2002, p. 487) mentions that advertising is means by which the organization intents to offer the a large array of information to the public with regard to its activity, products, services brand or company by any identifiable supporter (identified buyer). Advertising (Zyman and Brott, 2008, pp. 11-12).is more than the TV commercials, it includes brand positioning, the package, choosing a certain celebrity as a product image, donations, customer relationship management, the way the organization treats its employees or even the way a secretary answers the telephone As we can see from the above mentioned definitions, it is possible to underline several common aspects of these authors like: (1) the placement of information in a persuasive manner; (2) the need to inform the clients / consumers or the general public; (3) there is always an object (product, service, event etc.) of the communication between the organizations and the market; (4) advertising is always paid by a certain individual or organization. Over the years the forms of advertising have evolved greatly. Probably the first recognized advertising forms that we can relate to were those of the 19th Century when in 1936 a French newspaper La Presse was the first daily paper that allowed to print inside its pages a paid advertising (Eskilson, 2007, p.58). Due to the development of new communication techniques since the beginning of the 20th Century like: (1) radio, in the early 20s; (2) commercial television advertising in the middle of the last century; (3) cable TV advertising in the 1960s; (4) Internet advertising since the early 90. All these forms of advertising have had a large number of variations over the years. Among these variations one is considered a bit different than the other ones: the concept of unconventional advertising. In the past years, more and more companies have allocated a bigger part of their marketing budgets for the unconventional strategies. There are several factors that have contributed to the growth of the importance of the unconventional advertising: (1) the lack of credibility and the inefficiency of traditional advertising; (2) customers reluctance to the advertising message; (3) the need to reduce the costs of promotion; (4) the need for differentiation of the products and brands; (5) consumers better understanding of marketing and selling techniques which makes them immune to commercial messages; (6) the need for a better targeting of the audience which has become more and more fragmented (Jurca, 2010, pp. 323 333). The new and innovative manners of the advertising companies and marketing specialists of gaining the attention of the clients has developed and evolved greatly in the last decades. In order to reach the clients differently then their competitors, companies have created new, inventive and unconventional tactics, strategies used for the promotion activities of products, services or events. The concept of unconventional advertising is not very different from the definition that was offered by the American Marketing Association but it is difficult to pin down because it is strictly related to the perception of the people and the frequency of use. The unconventional advertising is permanently changing that is why is virtually impossible to give a comprehensive definition of it. Nevertheless, it can be stated that unconventional advertising comprises all those unusual, non-traditional, innovative and inventive means, methods and strategies of promoting a product, service or brand (Jurca, 2010, pp. 323 333) Several important types of unconventional advertising have developed and it is important to underline certain aspects: (1) Viral marketing refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Viral marketing is spreading as a popular, efficient marketing tool, as consumers increasingly pick and choose what ads they watch and when. Viral is todays electronic equivalent of old-fashioned word of mouth. Its a marketing strategy that involves creating an online message thats novel or entertaining enough to prompt consumers to pass it on to others spreading the message across the Web like a virus at no cost to the advertiser (Howard, 2005); (2) Marketing in video games corporate marketers have for decades vied to embed their respective brands in movies and television shows, some are beginning to focus on subtler efforts by embedding brands and logos in electronic games. The advergaming industry allows corporate sponsors to connect with young consumers lifestyles (Kaikati and Kaikati, 2004, pp. 6-22). (3) Bait-and-Tease Marketing to the situation where a celebrity uses or talks about a product or a brand without it appearing conspicuous (Kaikati and Kaikati, 2004, pp. 6-22); (4) Bait-and-tease marketing is the strategy of getting people interested in something that later is revealed to be something quite different (Huba, 2005, in Jurca, 2010, pp. 323 333); (5) Ambient advertising is one of the most important forms of unconventional advertising. It is an outdoor form of promotion that uses alternative and unconventional media, called ambient media (Pavel and Cătoiu, 2009) in order to transmit the message; (6) Elevator advertising is another form of unconventional advertising that has been frequently used in the past years. The walls and even the floors of the elevator units can be used to promote products, services and brands either by placing stickers, posters or even products inside the units or by running commercial movies and ads if the elevators are equipped with screen displays (Pavel, Cătoiu, 2009); (7) Aerial advertising is a form of outdoor advertising, but it is not included in the above-the-line category and in this category includes airplanes pulled banners, skywriting, and blimps (Jurca, 2010, pp. 323 333) etc. As we can see there are several important and interesting methods of developing unconventional advertising, however there are several other elements that can be mentioned and are worth studying in a future paper like: body advertising; graffiti advertising; transit advertising; affiliate marketing; bathroom advertising etc. 3. FIGURES AND TABLES As an introduction to this case study it is necessary to explain, in a few words, what represents the Benetton Group to all of us. Benetton Group was established for the first time in a small Italian town in 1955 by the Benetton family. During the years, Luciano Benetton (one of the three brothers an a sister of the family) developed the company, engaging it in the manufacturing and distribution of clothing, shoes, cosmetics and accessories. The groups principal brands include United Colors of Benetton, Sisley, PlayLife, Nordica, Prince, Rollerblade and Killer Loop. In the advertising field, the genius whos name stand for himself in the branch is Oliviero Toscani, Benetton Art Director and Photographer hired by Luciano Benetton in 1982. He is the man who developed the idea that the products must be separate from advertisement. He is well-know around the world for his unusual advertising techniques and themes. Using these images in this unconventional way is an effort by Benetton to break through the complacency that exists in our society (à ¢Ã¢â€š ¬Ã‚ ¦). By removing these images from their familiar contexts and putting them in a new context they are more likely to be noticed and given the attention they deserve as the viewer becomes involved in the process of answering the questions: What does this image mean? Why does this image appear with a Benetton logo? How do I feel about the subject of the image? What can I do? Luciano BenettonBefore the Toscani Age, the Benetton Group used a traditional way of advertising, focused on its products and logo the Benetton word with a stylized knot of yarn above, contained within a dark green rectangle. Then, Luciano and Toscani realized that they have to stand apart from the rest of the competition and the standard practices of the advertising industry. So, they decided to use the idea of life style accessory and not a clothing brand according to Benetton. Disturbing, revolting, stunning, horrifying, shockingly graphic those are the words that define the Benetton Group advertising campaign. Its gritty, to real and so unglamorous everything fashion is not. And yet its an advertisement for a high end clothing company. All this started with the first theme of Toscani: teenagers and kids from culturally diverse nations who, dressed very colorfull in Benetton attire, were engaged in a variety of playful acts. These is the picture that created the pathway of the Benetton advertising campaign: racial harmony and world peace. https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSsC4360tpwa46frL2-MMHG-vcZA1Ni7-q1QU2sFYye8UUeYQSXJQhttps://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcSyQbygZHTYc4a7jUxQV1Il73zbaek3Kaoq-77_OQYUn0ejR38YXQ Fig. 1 Benetton All the colors of the World campaign 1982 1984 In a year in witch Ronald Reagan is in the White House and Michael Jackson and Lionel Richie are writing We Are The World, The Benetton Group launch United Colors of Benetton a phrase thrown into pop culture not only referencing the companys colorful clothing but also the idea that cultural diversity is good. https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSlpvCgu6ewKjLgYARfXfgChEk0P5wLxkNh2s-LtgkSiWgtjWveZA Fig. 2 All colors are equal, just as all men are equal Benetton 1985 Then, in 1988, the company started to mix the people, ideas, legends and culture. So was born the new advertisements featured Joan of Arc and Marilyn Monroe, Leonardo da Vinci and Julius Caesar or Adam and Eve. https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcRmcH6UtYDV0v2wu_APlI9Yz2kr8E0cUPPUhIpp-GL4tperPNYsoA https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQBEmCoY5XczTw1HfNEKFy-JOoXZDQuwI-dHGaieR05F8PTAKCOhg Fig. 3 Mixing ideas Benetton 1985 Those mixed ideas and, most of all, the presence of black and white people in the same photo received severe criticism because many thought that was reminding the time when, bought in UK and USA, the black women breast-fed white babies in the times of slavery. Despite all the negative points of view, Benetton maintained that such photos were only symbols of brotherhood and not exploitation of the particular race. The next stept for Luciano Benetton and Oliviero Toscani was discussing other issues: social problems, war deaths, AIDS crisis, environmental disaster, political violence, war exile, etc. Unlike traditional adverts, our images usually have no copy and no product, only our logo. They do not show you a fictitious reality in which you will be irresistible if you make use of our products. They do not tell anyone to buy our clothes, they do not even imply it. All they attempt to do is promote a discussion about issues which people would normally glide over if they approached them from other channels, issues we feel should be more widely discussed. Luciano Benetton So, by switching the focus of the viewer to relevant issues of the time which they believe need attention, Benetton support a cause. Their posters and all advertising ads show aspects of life, unadulterated and uncensored. That shouldnt impact people negatively unless those people want to close themselves off from the world. And, the most important aspect of all, when people have a reaction, whether positive or negative, to an advertisement, that advertisement stays in their minds for longer. https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQxufkmLOi3qRB9yD4YndGUlkoss5gOjjxqTBy2ob5ME5gFUq_Ahttps://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSCMrMFaGcKTLCdaxbe6tkIhrXqQ1TiUJG0kGKhEsqfh7t-zJ7x https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcR4zZ-vZbqg8WY3FOUYbm0LexU2FMyekrwjYqfIljegrEdX10L7 https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTge6woiEToiStvqlyMeaXUILtAoTCQNXzyc-cb0uhCr3xbueB2 https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRdDjTxxo2PwL33syPaSFmvDLRrG87Np9VhFhKLH1X6LKcTzvZ9cg Fig. 4 Mixing ideas Benetton 1992 and so These advertising offended Nearly every advertisement today is in some way promoting a certain lifestyle, or seems to include the message that without the product in question, happiness is unattainable. By choosing the skinniest and prettiest models to wear the clothes that they produce, many companies lead the viewer to believe that, by wearing those clothes, they can look just like the models. But when this doesnt happen, especially the young women are affected by depress because, despite the effort and money that they pay to buy the clothes advertised, the look will never be the same. So, by switching the focus of the viewer to relevant issues of the time which they believe need attention, Benetton support a cause. Their posters and all advertising ads show aspects of life, unadulterated and uncensored. That shouldnt impact people negatively unless those people want to close themselves off from the world. Benettons policy of social responsibility 5. CONCLUSIONS By submitting your paper, you agree and accept the commitment that at least one of the co-authors will present the paper in person at the 2012 International Scientific Conference of the Romanian-German University of Sibiu conference. Accepted and presented papers will be published in the CD Conference Proceedings with ISBN, as well as in written format edited in partnership with Lambert Academic Publishing from Germany.

H.r. Gieger :: essays research papers

	H.R. Giger was born on February 5, 1940, in Chur, Switzerland. He was raised in a middle class environment, and his dad was a pharmacist. His dad recieved a human skull as a promotional peice from a pharmacy institution when he was very young, and this sparked H.R. Gigers interest in the strange and macabre. His mother encouraged his artistic ability, though she often failed to understand his strange fascinations. In 1953 he attends the cantonal school in Chur (a technical school), and in 1957 attends the Institute Haute Rampe, Lausanne. In 1958 he goes to Alpina College, Davos, and then in 1959 he becomes an apprentice to architect Venatius Maisen, Chur, and the developer Hans Stetter Chur. Later that year he joined the Military College in Winterthur - as a mortar firer with light mobilized troops. And finally in 1962 he attends the School of Applied Arts, Zurich, in the department of Interior and Industrial Design. 	As Giger went through college, he produced many drawings, with ink and other mediums like glue and chalk, and ink paintings with such a large amount of ink that a razor was used to scrape out the details. Underground magazines and the occassional reputational art magazines published many of his work, and eventually one of Giger's freinds helped him create posters. He even had a 10 minute interview done on him by a freind who was a movie director. Soon, Giger began getting work on movies, in creating the monsters and sometimes environments. His residences for the most part were all in condemned buildings, using the wide space for art studios. Giger also began using the airbrush, and has become known as the best aircrush artist in the world. 	After college Giger's interest expanded into sculpturing and he became a master of a very broad amount of mediums. His work uses dark tones, usually black, grey, dark greens, and sometimes dark blues. Light is usually only used in his work to accent the darker tones to the peice. He developed the "biomechanicle" style, where it seems to mix the feel of something living and organic with the technicality of a machine. As a result, his peices are always eerie and often disturbing. His style would be best described as surrealism. 	His two most interesting movie exploits were the series of movies "Aliens", and "Species". One of his sculptures was found by Ridly Scott, Director of Alien, and he decided it was the perfect model for the creature in the movie.

Spotted Horses vs. Mule in the Yard :: essays research papers

'Spotted Horses'; Vs. 'Mule in the Yard';   Ã‚  Ã‚  Ã‚  Ã‚  William Faulkner wrote two short stories, which are alike in many aspects. 'Spotted Horses'; and 'Mule in the Yard'; are short stories that both involve comic animal chases and financial transactions. Even though the stories are written by the same author, have similar characteristics, and share similar plot features, they are entirely different stories. The stories are both examples of interpretive literature, however 'Spotted Horses'; is a more interpretive short story than 'Mule in the Yard because 'Spotted Horses'; fits Perrine's profile of interpretive literature, and 'Mule in the Yard'; seems to replicate Perrine's profile of escape literature.   Ã‚  Ã‚  Ã‚  Ã‚  According to Laurence Perrine in his seventh edition of Literature: Structure, Sound and Sense he states the definition of interpretive literature is 'Literature written to deepen and broaden and sharpen our awareness of life.'; Interpretive literature is not candy coated. It allows its readers to experience the trials and tribulations of life. By using graphically realistic plots and endings, which are consistent to those in real life, interpretive literature achieves a higher literary value than escape literature. Interpretive literature allows its reader too step out of the fantasy world they might be living in and focus on what the world is really about. One might say an interpretive story provides insight to understanding. Not only understanding of ourselves, but our neighbors, friends, family or anyone else we might encounter.   Ã‚  Ã‚  Ã‚  Ã‚  Escape literature is the complete opposite of interpretive literature. Escape literature is written purely for entertainment. Escape literature takes it's reader out of the real world and into a fantasy world where everything works and happens just like we want it to. This is a world where the ending always has closure. Escapist authors hardly ever end on a bad note. They want the reader to leave the pages of their story satisfied, and having a sense of contentment. Perrine's example of escape literature is Cinderella. Cinderella's life goes from rags to riches in one night. She marries a prince and lives happily ever after. According to Perrine the most common expectations of escape literature readers are the sympathetic heroes or heroines, the suspenseful plot which one exciting event proceeds another, the resolved happy outcome, and the theme. Escape literature themes confirm the reader's previous opinions of the world. Readers of escape literature read for ple asure not to gather knowledge on how to survive in the real world.

The Literature of Romanticism versus the Victorian Essays -- Romantici

In the Victorian era poets are inspired to debate among each other in the heat of enlightenment. The literature of Romanticism versus the Victorian era initially becomes a problematic subject to accept. As a Victorian poet, Gerard Manley Hopkins attacks the conception of religion by questioning the existence of God. Hopkins’ sonnets reflect this issue of an oppress religion and educates people towards the conspiracy of a change era through his magnificent poems. Hopkins stands true to the new and improve era of Victorian by conciliating the absences of divinity. Although others may have disagree that G.M. Hopkins is not directly promoting a riot against religion but rather inspiring the hopeful experience in the rejuvenation of faith, Hopkins does circulate his ideas among the struggle, suffering, and agony of religion depicted in his â€Å"terrible sonnets†. Hopkins is the new omen to the age of reasoning of faith, science, skepticism, and love; he stresses the degree of faith and illustrates the truth of reality about religion, projecting his principle of skepticism. The Victorian era conceived through Romanticism has become a relentless era concerning to the uproar of human development. Poets begin to broaden their understanding about faith to realism given the arrival of the Victorian. The spiritless characteristic of nature suddenly becomes the burden and agony of human sufferings as revealed in Hopkins’ poems, demonstrating of great anxiety and desperation to depart from the old faith, Romanticism. Hopkins’ sonnets are generally pessimistic about the culture of religion. In Hopkins’ sonnet No Worst, There Is None, Hopkins discusses of the deep grief that is semi-related to hell and death. â€Å"No worst, there is none. Pitched pas... ...ave suggest that Hopkins uses his poems and sonnets to awakening the corruption and realization of technology and science, Victorian poets are making a point to reestablish the faith of humanity and that is the independency of mind and nature. A debate is also questioned whether Hopkins’ poems are conveying a satirical piece of work in the changes in the era. Hopkins’ poems can be ambiguous but it is apparent that his works shine the light to those in despair about Religion versus epistemic. The nature of humanity is never satisfy or complacent; the traces in bettering life continues to evolve with everyday changes to everything else. However these changes in time is the beauty of literature, the artwork is never discolored because of this forever evolving world; changes are put together like pieces of puzzles and in responding to paint the world of literature. The Literature of Romanticism versus the Victorian Essays -- Romantici In the Victorian era poets are inspired to debate among each other in the heat of enlightenment. The literature of Romanticism versus the Victorian era initially becomes a problematic subject to accept. As a Victorian poet, Gerard Manley Hopkins attacks the conception of religion by questioning the existence of God. Hopkins’ sonnets reflect this issue of an oppress religion and educates people towards the conspiracy of a change era through his magnificent poems. Hopkins stands true to the new and improve era of Victorian by conciliating the absences of divinity. Although others may have disagree that G.M. Hopkins is not directly promoting a riot against religion but rather inspiring the hopeful experience in the rejuvenation of faith, Hopkins does circulate his ideas among the struggle, suffering, and agony of religion depicted in his â€Å"terrible sonnets†. Hopkins is the new omen to the age of reasoning of faith, science, skepticism, and love; he stresses the degree of faith and illustrates the truth of reality about religion, projecting his principle of skepticism. The Victorian era conceived through Romanticism has become a relentless era concerning to the uproar of human development. Poets begin to broaden their understanding about faith to realism given the arrival of the Victorian. The spiritless characteristic of nature suddenly becomes the burden and agony of human sufferings as revealed in Hopkins’ poems, demonstrating of great anxiety and desperation to depart from the old faith, Romanticism. Hopkins’ sonnets are generally pessimistic about the culture of religion. In Hopkins’ sonnet No Worst, There Is None, Hopkins discusses of the deep grief that is semi-related to hell and death. â€Å"No worst, there is none. Pitched pas... ...ave suggest that Hopkins uses his poems and sonnets to awakening the corruption and realization of technology and science, Victorian poets are making a point to reestablish the faith of humanity and that is the independency of mind and nature. A debate is also questioned whether Hopkins’ poems are conveying a satirical piece of work in the changes in the era. Hopkins’ poems can be ambiguous but it is apparent that his works shine the light to those in despair about Religion versus epistemic. The nature of humanity is never satisfy or complacent; the traces in bettering life continues to evolve with everyday changes to everything else. However these changes in time is the beauty of literature, the artwork is never discolored because of this forever evolving world; changes are put together like pieces of puzzles and in responding to paint the world of literature.

Great Gatsby Essay

In the beginning of Fitzgerald’s The Great Gatsby, Nick doesn’t care too much for Gatsby, but later Nick begins to like Gatsby, and by the end, Nick and Gatsby become best friends. It is sort of weird how their relationship develops, and the reason it develops. Nick and Gatsby seem to be two totally different people, but I guess opposites attract. In the beginning of Fitzgerald’s The Great Gatsby, Nick doesn’t care too much for Gatsby. Nick thinks that Gatsby is kind of odd, and mysterious. For example, on page 20, Nick says â€Å"he gave a sudden intimation that he was content to be alone†. That is kind of weird because if he wanted to be alone, why does he throw huge parties. Also Gatsby was just standing there with his arm extended looking at a light, if that isn’t weird than what is. This one encounter does not drive Nick away from getting to know Gatsby. Later in Fitzgerald’s The Great Gatsby, Nick begins to like Gatsby. Later on when Nick meets Gatsby at a party he describes his smile. The way Nick described it was not normal he said â€Å"It was one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. †(48) You don’t describe a smile that way unless you like that person, he could have just said he had a nice smile. After that Gatsby and Nick talked a lot more and hung out a lot more after that party, I guess you could say this was the beginning of a beautiful friendship. By the end of Fitzgerald’s The Great Gatsby, Nick and Gatsby became best friends. Towards the end Nick and Gatsby were always together. They went to lunch together, rode in Gatsby’s hydroplane together, and went to the city together. Nick liked Gatsby so much he said â€Å"They’re a rotten crowd,† I shouted across the lawn. â€Å"You’re worth the whole damn bunch put together. †(154) Nick also tells Gatsby’s father that â€Å"We were close friends. † (168) after Gatsby had died. At Gatsby’s funeral no one was their but Nick this showed that Gatsby had no other friends except for Nick. Even though Nick doesn’t seem to like Gatsby at the beginning the two of them end up as best friends. Even after Gatsby lies to Nick and then confesses the truth Nick was still friends with Gatsby.

Srs on Management System

softw are agreement Requirements stipulation For attending track clay, Release 1. 0 mutant 1. 0 Prepared by Lee Bell, Graham Kennedy, Jonathan Loudin, Roger Seagle February 9, 2003 T competent of confine Table of Contents i edict level. i 1. Introduction. 1 1. 1 Purpose.. 1 1. 2 Document Conventions. 1 1. 3 mean Audience and Reading Suggestions 1 1. 4 depict Scope. 1. 5 References. 1 2. Over altogether Description . 1 2. 1 Product Perspective 1 2. 2 Product Features 1 2. 3 exploiter carve upes and Characteristics 1 2. 4 Operating purlieu . 2 2. 5 soma and instruction execution Constraints .. 2 2. exploiter Documentation . 2 2. 7 Assumptions and Dependencies 2 3. governance Features 3 3. 1 flourish musical mode . 3 3. 2 Edit way of life . 4 3. 3 Statistics Mode . 6 4. outside(a)(a) larboard Requirements .. 7 4. exploiter Interfaces . 7 4. 2 Hardware Interfaces . 7 4. 3 Software Interfaces .. 7 4. 4 communications Interfaces . 8 5. Other unserviceable Requirements .. 8 5. 1 Performance Requirements .. 8 5. 2 Safety Requirements 8 5. shelter Requirements . 8 5. 4 Software Quality Attributes . 8 6. Other Requirements 9 Revision History Name Every peerless Everyone particular attend February 9, 2003 February 12, 2003 Reason For Changes sign Draft Revise Draft Version 1. 0 draft 1 2. 0 Final Version 1. Introduction The side by side(p) memorandum describes the function al and non-functional requirements for the attending bring in dodging release version 1. . The table of contents are think to be apply by the software engineering screen out as guidelines for implementation and testing. This Software Requirements stipulation document only covers the main dodge and does non describe the implementation of the infobase in which the main strategy interacts. All the requirements stated in this document are slated for implementation in version 1. 0, unless otherwise qualify. 1. 1 Purpose 1. 2 Document Conventions As of the latest version of this Software Requirements precondition, thither are no document conventions.The intended audience is the software engineering partition, who go away be implementing and testing the attention track System. Also, the document is to be holdd by the software engineering prof to treasure the softwares design and features. The attention trailing System depart countenance professors to maintain a redact down of attendance of bookmans in their respective shapees from a air hole PC. Also, the transcription capture permit the t distributivelyer to confide a pupil a notification email of their absence seizure. Furthermore, the course set ups diametrical modes to sheer attendance, view tatistics, and sw all in take notes on elements pertaining to attendance. The goal is to provide a professor with an easy, portable solution to attendance script maintenance and attendance statistics. 1. 3 think Audience and Reading Suggestions 1. 4 Project Scope 1. 5 References 1. Weigers, Karl. Software Requirements Specification Template, http//www. sufficeimpact. com/process_assets/srs_template. doc 2. Overall Description The attending tracking System is intended to counter substitute the manual model of attendance record keeping by means of bicycle roar and paper records.The gyre call and paper records are replaced with a genius interaction between the professor and the attendance introduce System. Professors ordain be able to view pictures of learners on their grievous bodily harm PC and quickly maintain attendance records. The features express in this Software Requirements Specification document are intended to be full implemented in version 1. 0. The dodge ordain be developed in such a way to provide easy addition of enhanced features, which whitethorn be desired in succeeding versions. The main feature of the Attendance introduce System is for a professor to take pad from the grievous bodily harm PC.Pictures result be demoed for each student in the soma, so the professor can recognize students without having to manually call roll. If students are hit, the dodging sends a notification email to the student stating the real number of absences the student has accumulated. Also, the governing body allows the professor to view pertinent statistics on students attendance record for the specified kinsperson. Finally, another featu re of the Attendance trailing System is the faculty to easily tailor the attendance record for any given up day. Professors 2. 1 Product Perspective 2. 2 Product Features 2. User Classes and Characteristics A professor is a faculty ingredient of heat Forest University in Winston Salem, North Carolina. in that location are 357 faculty outgrowths at the university and it is estimated that close to all faculty instalments go out utilize the Attendance bring in System. Professors go forth engender multiple breakes and interaction with the dodging depart find at multiple multiplication by means ofout the day from multiple professors. The professor should be allowed to take, edit, and view attendance records at any desirable time. All professors suck up radiocommunication Internet access through and through their pouch PC s piece of music on campus.This connection provides the backbone of the Attendance introduce System. designing 1 linguistic context diagram for Attendance Tracking System. 2. 4 Operating Environment OE-1 OE-2 OE-3 The Attendance Tracking System shall function on the Pocket PC provided by the university. This entails the frame to travel on the Windows CE platform. The Attendance Tracking System shall interface between Windows CE and a Linux emcee designated to store the attendance records. The Web Server and Database Software grow not been realised at this point.Up assured versions of this document will include nurture pertaining to these circumstantial operating environss. The Attendance Tracking System will operate with a even to be established email thickening for notification of absences send to students. CO-1 CO-2 CO-3 2. 5 Design and Implementation Constraints The time allotted for this hold will be limited to the jump off 2003 semester. The language for the image will be ocular C++ and the development environment will be the embedded Visual C++ 3. 0 environment. All the hypertext markup language decree for the mapr manual will conform to the HTML 4. 0 standard. UD-1 UD-2 . 6 User Documentation The arranging will provide an online user manual in HTML that describes the functionality and options available to the user. The musical arrangement will provide a hard duplicate of the user manual, which is identical to the manual draw in UD-1 AS-1 AS-2 2. 7 Assumptions and Dependencies The infobase mentioned at bottom this Software Requirements Specification document is previously administered with the objurgate discipline needed by the Attendance Tracking System. For attendance policies, since professors do not usually tabulate tardiness, it is assumed a student is either present or transfer.The notes functionality allows the professor the option to comment on tardiness and the edit mode allows the professor to remedy attendance due DE-1 DE-2 3. System Features to tardiness. Class data being used for setup and student recognition is dependent on study in a database administ ered outside of the capabilities of the Attendance Tracking System. Statistics on student attendance is dependent on a professor s consistent exercising of the agreement for each yr consequence. Figure 2 evidence Diagram for novelty between modes within the system. 3. 1 Roll Mode 3. 1. 1 Description and antecedenceA user whose identity has been support will be able to convalesce a rolling and take roll at phratry time. The Pocket PC will consider the correct gyre for the live take in and time, cure that rolling from a database innkeeper, and paginateant it for the purposes of fetching roll. The user will be able to designate each socio-economic socio-economic section extremity as present or absent, and upload that perspective nurture to the server. The server will terminate the kinsfolk members attach as absent by netmail. antecedency = High. 3. 1. 2 excitant/ rejoinder Sequences remark Response stimulus Response remark Response Stimulus Response User loads system.System queries server and if a contour exists for the veritable date, time, and user, thus that roll is call ind and displayed. User points that a class member be marked absent. The class member is designated as absent. User requests that a class member be marked present. The class member is designated as present. User requests that the data be sent to the server for storage. The absence data for the current bun are move to the server. Stimulus Response Server receives data indicating a class member has been put down absent. E-mail is sent to that class member. 3. 1. 3 Functional Requirements Roll. Retrieve. Time Roll.Retrieve. Date Roll. Retrieve. coil Roll. Retrieve. Roster. No Roll. Display. Roster Roll. Display. Members Roll. Mark. Present Roll. Mark. wanting(p) Roll. Transmit. Data Roll. Notify. E-mail The system shall retrieve the current time. The system shall retrieve the current date. The system shall retrieve the roster from the server that m atches the current time and date. If no roster is found to match current time and date, default menus will be displayed. The system will display the roster on screen. The roster will display the pictures and label of class members. Members devour the superpower to be marked as present.Members wee-wee the capacity to be marked as absent. The system will transmit the stipulation of each class member in the agile roster to the server. The system will notify all class members by e-mail if they are marked as absent on with their current situation within the attendance policy. 3. 2 Edit Mode Figure 3 State Transitions within Roll Mode. 3. 2. 1 Description and antecedency A user whose identity has been support who wishes to change the absence status of one or more class members as is related to a past class accomplishment will nurture the qualification to retrieve the roster data for that class period from the server.Absence data may then be adjusted and the corrections uplo aded to the server. whatever new absences will event in notification by e-mail to the class member in question. A change from absent to present will result in a notification that an absence has been removed. Priority = High. 3. 2. 3 Stimulus/Response Sequences Stimulus Response Stimulus The user requests to view absence data from a certain date and time. The roster and absence data are retrieved from the server and displayed. The user requests that a class member s status be changed to absent. Response Stimulus Response Stimulus ResponseThe class member s status is changed to absent. The user requests that a class member s status be changed to present. The class member s status is changed to present. The user charges that they are finished making changes. The altered data is uploaded to the server and server data is updated to suppose the changes. E-mail notification is sent to the class members affected. 3. 2. 3 Functional Requirements Edit. Retrieve. Time Edit. Retrieve. Date Edit. Retrieve. Roster Edit. Retrieve. Roster. No Edit. Display. Roster Edit. Display. Members The system shall allow the user to choose the date of the roster to be retrieved.The system shall allow the user to choose the date of the roster to be retrieved. The system will retrieve the roster and absence data from the communicate date and time. If no such roster exists, an error message will be displayed. The system will display the roster on screen. The roster will display the pictures and label of class members along with current absence status on screen. Members will demand the powerfulness to arrest their status changed to present. Members will brace the business leader to take their status changed to absent. The system will transmit the new status of each class member in the active roster to the server.The system will notify all class members by e-mail if their status has been changed to absent along with their current status within the attendance policy. The system wil l notify all class members by e-mail if their status has been changed to present along with their current status within the attendance policy. Edit. Mark. Present Edit. Mark. hit Edit. Transmit. Data Edit. Notify. Absent Edit. Notify. Present Figure 4 State Transitions within Edit Mode. 3. 3 Statistics Mode 3. 3. 1 Description and Priority A user whose identity has been verified may request absence statistics for class members in classes under their control.Statistics for an individual class member may be retrieved and displayed with regard to number, relative absolute frequency, date of absences as well as the parcel of classes missed over a user-defined period of time. A numerate of class members who were absent for a chosen class period may also be retrieved. Priority = High. 3. 2. 3 Stimulus/Response Sequences Stimulus Response User requests a statistical record. Statistics are calculated, retrieved from the server, and displayed. 3. 3. 3 Functional Requirements Stats. Defi ne. invest Stats. Request. derive Stats. Request. Dates Stats. Request. Frequency Stats. Request. Percentage Stats.Request. hear Stats. Retrieve. Number Stats. Retrieve. Dates Stats. Retrieve. Frequency Stats. Retrieve. Percentage Stats. Retrieve. come The user shall stool the ability to set the date or range of dates for which statistics will be retrieved. The user shall have the ability to request the number of absences for a class member. The user shall have the ability to request the dates of the absences for a class member. The user shall have the ability to request the frequency of absences for a class member. The user shall have the ability to request the percentage of class periods that a class member was absent.The user shall have the ability to request a constitute of the class members absent on a given date. The system shall have the ability to calculate and retrieve the number of absences for a class member from the server. The system shall have the ability to calc ulate and retrieve the dates of the absences for a class member from the server. The system shall have the ability to calculate and retrieve the frequency of absences for a class member from the server. The system shall have the ability to calculate and retrieve the percentage of class periods that a class member was absent from the server.The system shall have the ability to retrieve a list of the class members absent on a given date from the server. The system shall have the ability to display the number of absences for a class member. The system shall have the ability to display the dates of the absences for a class member. Stats. Display. Number Stats. Display. Dates Stats. Display. Frequency Stats. Display. Percentage Stats. Display. List The system shall have the ability to display the frequency of absences for a class member. The system shall have the ability to display the percentage of class periods that a class member was absent.The system shall have the ability to display a list of the class members absent on a given date. Figure 5 State Transitions within Statistics Mode. 4. External Interface Requirements 4. 1 User Interfaces UI-1 UI-2 UI-3 UI-4 UI-5 The Attendance Tracking System shall provide pictures above the names of students in the class to aid in taking roll. These pictures can be clicked with a stylus in post to indicate whether a student is present or absent. All modifications to the database will be do through a stylus, the keyboard would only be needed to put on words.The Attendance Tracking System will provide a help link that will download a user manual and project it onto the screen in case the user has difficulty in use the chopine. The program will provide a page that produces current statistics on class attendance. 4. 2 Hardware Interfaces HI-1 HI-2 HI-3 The Attendance Tracking System will reside on the Pocket PC, however, it will be able to typography its data to a database set up on a Solaris machine. The Attendance Track ing System will also be able to tell the Solaris machine to send emails to students who have missed class.The Pocket PC will use a wireless Ethernet card to communicate with the database set up on the Solaris machine. 4. 3 Software Interfaces SI-1 SI-1. 1 SI-1. 2 SI-1. 3 SI-2 SI-2. 1 SI-2. 2 Attendance Tracking System This software will transmit the attendance of a class to a database on a Solaris machine via wireless Ethernet. The user will be allowed to alter attendance records at any time. If the user forgets to transmit the information, the system will automatically send it for them at the end of the class. Database The Attendance Tracking System will communicate with the database to perform the pastime options.To allow a user to drop off attendance. To allow a user to modify attendance. SI-2. 3 SI-3 To allow a user to query a system to remove statistics concerning individual and class attendance. Mail sum Generator If a student is absent, the database will send the necessar y information to this interface and an e-mail message will be sent to the student. 4. 4 Communications Interfaces CI-1 CI-2 CI-3 The protective cover of a user mustiness be consistent through the use of passwords. The Attendance Tracking System will signalise the mail message generator when it postulate to send an email to the student.The Attendance Tracking System will communicate to the database through a wireless Ethernet system. 5. Other Nonfunctional Requirements 5. 1 Performance Requirements PE-1 PE-2 PE-3 PE-4 PE-5 PE-6 PE-7 The program must be able to be stripe concurrently by multiple professors. During thrill times of usage (900 AM to 200 PM), the system shall support approximately 20 users. Transmission of roll data shall occur in under 5 seconds using the wireless interlock card. Acknowledgement of roll received (confirmation) shall be returned within 8 seconds. Queries upon the database shall be performed in less than 5 seconds.Upon start of the roll program, rol l information shall be displayed on the instructor s Pocket PC within 10 seconds. Email messages to absent students shall be sent within one hour of the induction of a class. The program shall support taking roll for class sizes of up to atomic number 6 students. With a maximum class size, military operation must still conform to all performance requirements. 5. 2 Safety Requirements No safety requirements have been identified. 5. 3 Security Requirements SE-1 SE-2 SE-3 SE-4 An instructor shall permitted to view and edit absence information in the database for only his/her classes.In order to take roll or edit database information, the instructor shall be required to enter a password. This password shall be stored on the instructor s Pocket PC after initial entry in order that it must only be entered once. Passwords shall be stored in an instructor database and verified upon each session of roll or database modification. An instructor shall be allowed to change his/her password o nly by supplying his/her live password. The updated password shall be stored in the instructor database and on the instructor s Pocket PC. 5. Software Quality Attributes Availability-1 The system shall be available to all instructors through breeding Systems during their normal hours of operation. Reliability-1 Reusability-1 Robustness-1 Robustness-2 Updatability-1 Usability-1 6. Other Requirements Due to the use of a wireless web, reliability of the system at all times is not guaranteed. However, overall reliability of the system and roll information shall be achieved through the process of database manipulation. The system shall be able to be reused for each new semester.If no network connection can be established to receive the roll information, the instructor shall be allowed to enter roll later. If a network connection is lost during roll, the program shall allow the instructor to transmit roll information at a later time. The system shall allow for addition or swing of ins tructors, students, and classes while incorporating new semesters. Usability of the system shall be achieved through an online help pages and an introductory train session for all instructors upon installation of the program on their Pocket PCs. 6. 1 Database RequirementsDA-1 DA-2 DA-3 DA-4 The system shall include three databases student, class, and instructor. The student database shall lead student information including name, email address, and student identification number. The class database shall contain information about classes including class title, department ordinance and course number, meeting times, students enrolled, and absences. The class database shall be grouped by department code and course number. The instructor database shall contain information about instructors including name, email address, password, and classes taught.